Analysis
Because we know the right questions to ask and understand how to gain insights from the answers, you’ll receive relevant and usable results. Our reports and presentations are designed to communicate clearly so that information is easily transformed into action.
Quantitative Reporting
Our reports can take multiple forms depending upon your needs. A topline summary report is a concise document that examines overall results and includes a summary that discusses implications of the findings. Accordingly, our comprehensive report explores the results of each question, as well as key differences among sub-groups of the population.
Qualitative Reporting
Greenwald is also adept at analyzing data from audiotapes, videotapes, and/or transcripts of interviews and focus groups. Our reports elucidate major themes and also highlight unique respondent ideas that offer value. They also include perceptive, practical recommendations that translate research into action. Our full reports include direct participant quotes to bring clarity and life to the findings.
Statistical Analysis
In addition to reporting, survey results are often delivered in the form of a data tabulation book that includes visual statistical testing and at-a-glance items that are statistically significant at the .99 and .95 confidence levels. Moreover, Greenwald utilizes a variety of statistical techniques to analyze findings including:
- K-Means
- Latent Class Analysis
- Logistic Regression
- Multiple Regression
- Factor Analysis
- Perceptual Mapping
- Indexes