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Educating leaders, the media and the public about issues of concern to your organization frequently requires market research. Effective PR research starts with a methodology that stands up to outside scrutiny, as well as a questionnaire designed to elicit interesting, newsworthy information. Because we know how to design studies for public release, Greenwald has provided critical information to both policymakers and the public. We know how to craft studies that garner the media attention you desire.
Take a look at some of our publicly-released studies:
- "Preparing for Their Future: A Look at the Financial State of Gen X and Gen Y," conducted on behalf of ASEC and AARP (as part of Divided We Fail), explored young adults' financial attitudes and behaviors, including financial independence, satsifaction with current circumstances, goals for the future, savings and debt levels, financial literacy, and views toward employers and workplace benefits.
- "Preparing for Their Future: A Look at the Financial State of Gen X & Gen Y"
- Presentation of Results at April 2008 ASEC Partners Meeting
- Our research on the “ripple effect” of college debt just received the “Bulldog Award,” voted by journalists to be the top advocacy campaign in the country in 2006.
- Surveys for Money Magazine formed the basis for their April 2005 and April 2006 cover stories. The 2006 study covered gender differences and the dynamics within a marriage related to how people think about money and investing. The 2005 study focused on the lies people tell and secrets they keep regarding money and investing and was featured on Good Morning America.
- The Citi Smith Barney Working Wealth Investor Poll, which is a monthly survey co-sponsored by Citi Smith Barney and CNBC,provides tracking information on investor sentiment, as well as monthly topics covering a variety of areas, such as taxes, the Federal Reserve, health care, and energy costs. In addition to being featured on CNBC, the Working Wealth Investor Poll has appeared in the Wall Street Journal, Forbes, and a number of other publications.
- The “Biggest Investment Mistakes” survey for Merrill Lynch Investment Managers that was featured in the December 2004 issue of Money and has been covered on such programs as CBS MarketWatch and PBS Wall Street Week.
- "Study Details Investors' Mistakes" – Wall Street Journal
- "The Six Biggest Money Mistakes [And How To Avoid Them]" – Money Magazine
- The Boomer Lifestyle Survey explored Boomers’ social and financial perspectives on retirement. The study covered topics such as expectations for romantic relationships, financial product ownership, experience with investing, sources of financial information and use of technology. The results were featured in Boomer Market Advisor magazine.
- A survey for Legg Mason (Citigroup Asset Management) on broker views toward separately managed accounts, the results of which were featured in articles in Business Week, Investment News, Financial Advisor, and National Underwriter in 2005 and 2006.
Please view our public relations client list. For further information on our expertise, please explore our capabilities, staff biographies, public relations studies, and hiring Greenwald.