Quantitative Research
Whether measuring customer satisfaction, testing a new product, or assessing your marketing collateral, we can help you reach your target audience by telephone, by mail, or online.
Telephone Surveys
We have an extensive background in designing and conducting telephone surveys in both the consumer and business markets. We frequently deal with hard-to-reach populations, including business decision-makers, executives, high-level financial professionals, and affluent households.
One of the capabilities we offer is our association with National Research, LLC . This telephone interviewing facility is an in-house subsidiary of Greenwald & Associates that conducts both consumer and business interviews, with 50 fully-monitored Computer Aided Telephone Interviewing (CATI) stations.
Mail Surveys
We have the flexibility to manage mail surveys of all sizes, from the very small (fewer than 100) to the very large (10,000 or more). We can gather and analyze detailed quantitative information from such audiences as consumers, employees, business decision makers, former clients, and, most effectively, customers.
Using a variety of techniques to encourage potential respondents, Greenwald achieves enhanced response rates.
Online Surveys
Drawing on our in-house programming talent or partnering with outside experts when appropriate, Greenwald is able to design online methodologies that combine appropriate sampling and delivery techniques with well-designed questionnaires.