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Our Staff

Since 1985, Greenwald & Associates has built an outstanding team of professionals with extensive research experience. Here are our biographies:

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , President and CEO (Ph.D. in Sociology, Rutgers University)

Dr. Mathew Greenwald is a leading financial and research expert and an elected member of the Market Research Council. Dr. Greenwald has more than 30 years of market research experience. He founded the firm after eight years as the Director of Social Research at the American Council of Life Insurers.

A recognized expert on opinion research, Dr. Greenwald is frequently asked to speak at forums, conferences and seminars sponsored by a wide variety of organizations. Matt has testified before Congress regarding retirement attitudes and has written many articles concerning the financial services industry, demographic changes, consumer attitudes and behavior, the Baby Boom and Baby Bust generations, and the values and lifestyles of the American public. Matt is an inductee in the National Association of Variable Annuities (NAVA) Hall of Fame, has testified before the Senate Committee on Aging, and served as a Congressionally-appointed delegate to the 1998 and 2002 National Summits on Retirement Savings.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Vice President and COO (B.A. in American Government and English, Georgetown University)

Mr. Jacobson runs all research operations for Greenwald & Associates and has more than 15 years of experience that has included substantial work in consumer attitudes and behavior. Prior to joining Greenwald & Associates, Mr. Jacobson worked as Head of Survey Research and Evaluation for the Navy's Morale, Welfare, and Recreation Division, where he was responsible for an ongoing program of needs assessments surveys. He also worked as a Senior Research Analyst at the Republican National Committee, where, in 1992, he was responsible for directing the RNC's support of President George H. W. Bush's reelection campaign.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Vice President and CFO (Ph.D. in Psychology, University of New Hampshire, ChFC, CLU)

Dr. Perlman has more than 20 years of research experience, and he has a strong knowledge of the financial services industry. As both a consumer psychologist and a financial planner, he offers a unique level of insight on studies conducted for the financial services industry. Brian has given numerous speeches and presentations, and has led a number of key studies designed for public release. Dr. Perlman previously served as Director of Strategic Research for the American Council of Life Insurers.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Assistant Vice President (M.A. in Political Science, Ohio State University)

Ms. Elmlinger serves as project director, designs and analyzes studies, manages key client relations, and leads Greenwald's health care practice. She is experienced in the design of customer satisfaction research programs, as well as market analysis. Anne was also a presenter at the 2006 National Consumer Driven Healthcare Summit. Prior to joining Greenwald in 1999, Ms. Elmlinger served as Manager of Marketing Research for CareFirst BlueCross BlueShield.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Assistant Vice President (M.A. in Social Ecology, University of California, Irvine)

Ms. Naiditch has over 20 years of experience in designing research to meet client needs, in analyzing the results, and in communicating the findings clearly and insightfully. She is an experienced focus group moderator and executive interviewer. Linda has conducted research on wide ranging topics, from investment products to software usability, but has also developed specialties in employee benefits, health, and caregiving. Ms. Naiditch previously served as Research Director at United Way of America.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Consultant (B.A. in Economics, University of Utah)

Mr. Culverwell has more than 30 years of professional research experience, including 14 years as Director of Market Research for the Allstate Insurance Company. Mr. Culverwell designs and analyzes quantitative and qualitative research studies, and has expertise in all areas of market research, especially as it relates to property & casualty insurance.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Consultant (B.A. in English, University of Rochester)

Mr. Cohen has more than 40 years of experience in the insurance business, and currently handles a variety of research assignments for major U.S. insurers and consulting firms.  For more than a decade, Mike served as Vice President of Corporate Communications at Mutual of New York, and from 1991 to 1999, he was the Vice President and Regional Manager (COO) for Sun Life of Canada's New York subsidiary, a distributor of annuity products.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Consultant (Ph.D. in Sociology, Ohio State University)

Dr. Mott designs and analyzes quantitative and qualitative studies. She is an expert in demography and is experienced in all aspects of survey research and market research, including 18 years of experience in corporate financial services positions. Dr. Mott was previously in charge of Market Research for Nationwide Financial.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Director (M.A. in Experimental Psychology, Wake Forest University)

Mr. Burnett is an experienced qualitative and quantitative researcher who has managed complex projects for government agencies, non-profit associations, and Fortune 500 companies.  In addition to his more than five years with Greenwald & Associates, Traverse has served as Director of Public Policy and Research at the Travel Industry Association and a Research Consultant with the United Way of America.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Director (M.A. in Public Policy, American University)

Ms. Rusnak is a highly skilled project manager and quantitative research analyst, who oversees multiple key projects at Greenwald. She specializes in customer research, satisfaction tracking, and research designed for public release. Much of her work is concentrated in the area of finances, investing, and insurance. Raina was formerly a Research Assistant at Salomon Smith Barney.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Director (M.A. in Demography, Georgetown University, CLU)

Ms. Foster is experienced in product and services marketing, and she has expertise in product development and concept design. She is also one of the firm's leading focus group moderators and in-depth interviewer. Based in California, she is the project director for West Coast clients. Ms. Foster previously served as Director of Market Research for The Equitable.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Director (B.A. in History, Smith College)

Ms. Helman has over 20 years of experience in designing and analyzing quantitative and qualitative research studies. In addition to being Greenwald & Associates' leading statistician, Ms. Helman specializes in designing and managing research related to retirement. Ruth previously served as Market Analysis Manager at United Way of America.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Director of Technical Operations (B.A. in Communications Studies, University of Maryland)

Mr. Sikorski directs all technical, data, and research support operations for Greenwald & Associates. He specializes in database management, large scale data collection, and management of client-provided samples. Mr. Sikorski also supervises all CATI, online, and tabulation programming.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Technical Associate (M.A. in Political Science, American University)

Mr. Dewsbury is the firm's lead online survey programmer, and one of the leading telephone survey programmers. In nearly ten years with the firm, he has managed the study design and data collection for a variety of study types, including online, phone, and mail surveys. Trained in both research and programming, Mr. Dewsbury previously held research positions with O'Hare Associates and Cygnus Corporation.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Research Associate (B.A. in Sociology, George Washington University)

Ms. Greenwald is an experienced researcher, project manager and is one of Greenwald's top executive interviewers. She has a great deal of knowledge regarding financial services, generational and publicly-released studies. Prior to joining Greenwald & Associates in 2003, Lisa was a Marketing Coordinator for the American Council of Life Insurers' Membership and Development Department.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Senior Research Associate (B.S. in Marketing, University of Maryland)

Ms. Politzer is a talented researcher responsible for managing both qualitative and quantitative research studies. She is a trained focus group moderator and serves as Membership Chair for the Qualitative Research Consultants Association's D.C. Chapter. Since joining Greenwald & Associates in 2003, Lisa has been involved in numerous studies focusing on human resources and financial services.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Technical Associate (B.A. in Physics, Hiram College)

Ms. Koly has nearly 10 years of experience in project and data management. Since joining Greenwald, Ms. Koly is responsible for database management, data tabulation, coding, spreadsheet analyses, and online survey programming. She was formerly a Project Manager/Program Assistant for the National Science Teachers Association.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Associate (B.A. in Economics, University of Maryland)

Ms. Miller is responsible for day-to-day project management and coordination. Laurie is one of Greenwald & Associates' most experienced Associates, and someone who specializes in quantitative project management and analysis. Her work has included developing questionnaires and analyzing results for such clients as Unum, Phoenix Life, and the Society for Human Resources Management. Prior to joining Greenwald & Associates in 2006, Laurie was the Senior Manager of Research for the American Society of Travel Agents.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Associate (M.A. in Sociology, Minor in Applied Social Statistics, Indiana University)

Ms. Weber joined Greenwald's team in 2006 after working as a Research Assistant at Johns Hopkins University's Center for Social Organization of Schools. Lisa is responsible for day-to-day project management, with a specialty in statistical analysis for quantitative studies. In particular, she has contributed to the annual Retirement and Health Confidence Surveys.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Assistant (B.A. in Government & Politics, University of Maryland)

Ms. Haupt is responsible for qualitative and quantitative project coordination, editing, and the development of reports and presentations. Prior to joining Greenwald in 2006, Gretchen worked in the Office of Representative Bernie Sanders.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Assistant (B.A. in Business Administration, Belmont University)

As a Research Assistant, Ms. Link is responsible for day-to-day project support as well as fact-checking and editing reports and presentations.  Prior to joining Greenwald in 2008, Kaitlin held a Sales Assistant position at a video production company.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Assistant (B.S. in Marketing, Morgan State University)

Ms. McLaurin is responsible for day-to-day project support as well as fact-checking and editing reports and presentations.  Rashanda was a Research Asssitant for Westat for four years before coming to Greenwald & Associates in 2008.  She also served as a Human Resources Assistant for two years.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Technical Assistant (B.S. in Computer Science, Langston University)

As a Technical Assistant, Ms. Thompson is responsible for sample and database management, data tabulation, coding, and spreadsheet analyses.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Assistant (B.A. in Economics, Hartwick College)

Ms. Wood is responsible for qualitative and quantitative project coordination, editing, and the development of reports and presentations.  Amanda served as a Research Associate intern at the American Electronics Association before joining Greenwald in 2007.