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Educating leaders, the media and the public about issues of concern to your organization frequently requires market research. Effective PR research starts with a methodology that stands up to outside scrutiny, as well as a questionnaire designed to elicit interesting, newsworthy information. Because we know how to design studies for public release, Greenwald has provided critical information to both policymakers and the public. We know how to craft studies that garner the media attention you desire.

Take a look at some of our publicly-released studies...

  • Released in July 2010, an online survey of over 2,000 health care professionals, conducted on behalf of the Association for Professionals in Infection Control and Epidemiology (APIC), investigated health care professionals' experiences with preventing catheter-related bloodstream infections (CRBSIs) in their facilities.  APIC was especially interested in understanding how health care professionals implement facility-wide prevention programs and the need for CRBSI prevention education. The study findings received notable trade press coverage.
  • In April 2010, Investment News published "What Advisers Really Think of Income Annuities," based on a webinar Brian Perlman of Greenwald & Associates presented to the Retirement Income Industry Association.  The webinar stemmed from successful focus group research with wirehouse brokers and RIAs, conducted on behalf of New York Life.  The study, webinar, and subsequent article focused on the challenges in getting advisors to sell income annuities, but also suggested communication strategies that are effective in promoting these products.
     
  • We teamed up with Comfort Zone Camp, a non-profit provider of childhood bereavement camps, to conduct an online survey of American adults, which delved into the sensitive issues of childhood bereavement and the possible long-term effects.  The study of 1,006 Americans age 25 or older was underwritten by a grant from the New York Life Foundation.  Released in March 2010 and covered by CNN, the research revealed that one in seven Americans lose a parent or sibling before reaching the age of 20, and many would trade a year of their life for one more day with their deceased parent.
  • An online survey of 500 investors released by NewRiver, Inc. in March 2010 finds that variable annuity and life policyholders welcome the idea of electronic delivery of prospectuses and related compliance documents.  More than half who were not offered the electronic option say they would be interested in e-delivery if it were available.
  • Released in March 2009, the "American Reality Study," conducted on behalf of Northwestern Mutual Life, revealed that many Americans remain optimistic despite the economic downturn.  The online study of 1,000 Americans age 25 or older explored Americans' definitions of success and the American Dream, feelings of financial security, and expectations for their own futures as well as the nation's future.
  • A study entitled "Pensions and Retirement Security: A Roadmap for Policymakers" was recently completed on behalf of the National Institute on Retirement Security.  This widely-publicized study examined the impact of the recent economic downturn on Americans' feelings of retirement security, and also measured reactions to public policies that may be needed to help Americans obtain and maintain a secure retirement.
  • AARP Financial's "Retirement for the Rest of Us" study, conducted in partnership with PR firm Tiller LLC, addressed the retirement attitudes of 750 middle-class Americans between the ages of 40 and 60.  The telephone survey covered an array of topics including retirement preparations, expected sources of retirement income, where to turn for retirement planning information, relationships with financial professionals, and response to the recent economic slowdown.
  • The "Life Insurance Gap Survey" conducted for New York Life in the Spring of 2008 was a telephone survey of 1,000 Americans with household incomes of at least $50,000 that evaluated the "gap" between the life insurance coverage consumers already have and the amount they say they would need when asked about specific uses of life insurance proceeds.  the study, in short, allowed consumers to identify their own life insurance needs as opposed to their needs being determined by financial advisors and companies.
  • "Preparing for Their Future: A Look at the Financial State of Gen X and Gen Y," conducted on behalf of ASEC and AARP (as part of Divided We Fail), explored young adults' financial attitudes and behaviors, including financial independence, satsifaction with current circumstances, goals for the future, savings and debt levels, financial literacy, and views toward employers and workplace benefits.
  • Our research on the “ripple effect” of college debt received the “Bulldog Award,” voted by journalists to be the top advocacy campaign in the country in 2006.
  • Surveys for Money Magazine formed the basis for their April 2005 and April 2006 cover stories. The 2006 study covered gender differences and the dynamics within a marriage related to how people think about money and investing. The 2005 study focused on the lies people tell and secrets they keep regarding money and investing and was featured on Good Morning America.
  • The Citi Smith Barney Working Wealth Investor Poll, which is a monthly survey co-sponsored by Citi Smith Barney and CNBC,provides tracking information on investor sentiment, as well as monthly topics covering a variety of areas, such as taxes, the Federal Reserve, health care, and energy costs. In addition to being featured on CNBC, the Working Wealth Investor Poll has appeared in the Wall Street Journal, Forbes, and a number of other publications.
  • The Boomer Lifestyle Survey explored Boomers’ social and financial perspectives on retirement. The study covered topics such as expectations for romantic relationships, financial product ownership, experience with investing, sources of financial information and use of technology. The results were featured in Boomer Market Advisor magazine.

For further information on our experience with PR studies, please view our public relations client list, explore our multi-sponsor opportunities, and read more about our work in the financial services and health industries.